If you read our article on , you’re probably wondering how to seize the opportunity.
Here are 4 small, simple tips that will help you interact with them.
Be relevant at the right time
Parents aren’t necessarily looking for a specific service or application to meet their daily needs. However, when they subtly retreat to the bathroom between handling two domestic crises to curl up into a ball and cry, and they open their phone to look for a way to make life easier, you should be there to offer them relevant, practical solutions.
Make sure you’re present on YouTube
As we’ve talked about recently, ! But what we didn’t tell you is that, in addition to having an immense buying power, mothers watch YouTube videos without moderation! Indeed, according to the latest research, busy Canadian mothers choose YouTube to influence their purchasing decisions. 84% of mothers surveyed have a smartphone, and they appear at the top of the list of YouTube users. 9 in 10 visit the platform monthly, which is more than the general population! 45% use it to learn more about a subject or to watch “how-to” videos, 34% to learn more about a new product or service, and 33% to learn more about a specific product or service.
Not only are they listening, but they’re also taking action! Beyond passive viewing, 73% of mothers surveyed stated that they are active on YouTube, whether it’s by watching similar videos (46%); liking, rating, reading the comments, or leaving a comment on a video (38%); looking for more information about the subject presented (35%); sharing a video (32%); trying to obtain more information about the featured brand (28%); or subscribing to the YouTube channel (20%).
Conclusion: When you create content for YouTube, think of the mother!
Offer parents solutions that help them keep their hands free
Unless they’re an octopus, the parent on the go wants to have their hands free while using their smartphone. Whether it’s to check their grocery list, confirm their oldest child’s dentist appointment, or pay for their hundred-and-one purchases divided between two shopping baskets that they’re straining to carry with both arms, you can help them save time and stay organized while they’re running their errands.
Give parents an optimal mobile experience
Whether they’re on the go doing their shopping or waiting in line, busy parents expect to have fast access to mobile sites, apps, and services. Make sure you offer parents an optimal mobile experience where speed and flow are the watchwords.
Parents are eager to turn to new technologies to get a helping hand. Will you be there when they need you?
Photo by Alexander Dummer on Unsplash
Next article
