Make them feel something
Data is our work foundation. However, beyond quantitative data, qualitative insights speaks volumes. What makes people feel, react, take action is critical to create powerful strategies. And emotions can also be measured. sept24 has unique databases with tens of thousands of respondents to our brand and product perception surveys. This is valuable market information, and we are the only ones to have it.
With this expertise, sept24 stands out from the crowd. We know how to use qualitative information and give it as much importance as quantitative information. Because in a world overwhelmed by brands and content, understanding emotions allows us to position ourselves differently, to stand out.
Brand Positioning
Before launching an advertising campaign, it is important to know what a brand means to people, what it has to offer, and who is its target group. With a well-defined positioning, the most effective Marketing Communication strategies can be implemented. sept24 is there to remove the ambiguity – to determine the “how”, the “why”, the “with whom” – taking into account DEI. All of this helps to shape a brand’s positioning.
Advertising Campaign
A good advertising campaign highlights a product or a company in the most relevant way possible for its audience. But the definition of this audience changes everything. With an inclusive persona starting point, our vision of advertising has been transformed. We no longer look at demographics: Nathalie, 45 years old, lives in Toronto. Today’s persona exists because of what motivates them, what they are passionate about. This opens the door to much larger audiences… and to ever more surprising ideas!
