In 2023, job postings for positions to be filled will reveal many secrets!
While recruitment platforms have made life easier for job seekers and HR teams in need of new staff, it turns out that, these days, job search and job consideration habits have changed a great deal.
Browsing these platforms already represents an investment of time, especially if potential applicants consider the postings to be unclear or lacking sufficient information about the position. Even if you feel that your job descriptions are complete, they only really will be if they meet the expectations of the candidates. And these expectations are constantly evolving.
Indeed, expectations are transforming and asserting themselves in an ever-changing world of employment. According to research conducted by Hellwook, 90% of candidates would like the salary to be disclosed in job postings. In light of current job market trends, where we are facing more than 250,000 vacant positions to date and more than one million projected for 2030* according to the Quebec Minister of Labour, it is necessary to put the odds in your favour and give job seekers as much information as possible.
This is why, in 2023, Indeed will require companies to display the salary or salary range in their job descriptions. If a company doesn’t play along, the platform will use market averages to create an estimate. You therefore can’t take detours or avoid indicating this information, which has become crucial in the job search.
What are the expectations of the applicants? What do you have to gain? What will be the internal impacts? We answer your questions!
Benefits for companies
Candidates want to know the benefits and working conditions of the position with as much clarity as possible, which can be just as beneficial for the company as it is for the job seeker. By being transparent about these aspects, organizations can attract more qualified and motivated candidates while simplifying the recruitment process. Since candidates are better informed about the expectations of the position, they will be able to determine more easily whether it corresponds to their professional aspirations and is suited to their lifestyle.
By indicating the salary, benefits, and working conditions, employers can avoid potential disappointments as well as unnecessary negotiations with candidates. Applicants will be able to evaluate whether the position meets their needs and whether they are able to make a long-term commitment. Are your salaries below market averages, and you’re telling yourself that the future is bleak for your company? Don’t jump to conclusions so quickly.
Positions with wide salary ranges can be attractive to candidates, since they demonstrate the possibility of increases based on experience. This may motivate them to commit to the company and continue their career with it over the long term. From there, this transparency can help attract the most suitable talent and reinforce a strong and positive corporate culture. In addition, this gives you the opportunity to clearly describe your total compensation. Do you offer a training program, enhanced parental leave, or vacation time beyond labour standards? All this should be highlighted, and it will be taken into account by your audience.
Internal expectations
It should also be expected that these new posting practices will have internal repercussions. How? First of all, companies must be able to justify their compensation offer by comparing their salary and benefits to those of their competitors on the market. Comparing salaries will become more common, and employees will have a better overview of the competition, which may impact employee satisfaction.
Since this information is given to everyone, the staff will have expectations regarding fair pay culture. In addition, by clarifying the evaluation criteria leading to a salary increase or promotion, employees will be able to make projections for themselves according to their career objectives.
Transparency is therefore the key to strengthening trust between employers and candidates, but also between employers and employees. The more transparent the company is about its salaries, criteria, and evaluation process, the more it will avoid questions or frustrations that could lead to a departure.
Do you want to be on top when it comes to job descriptions? We offer creative job description workshops according to best practices and tailored to your employer brand!
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