The mandate
Create an employer brand that resonates and shows the unparalleled ingenuity of Boralex
The objectives
- Raise awareness of a specialized company
- Attract diverse candidates who see themselves in the message
What made the team proud
“Filming images in France in the middle of the pandemic in sometimes remote places was quite a challenge, but it was also a big adrenaline rush.”
The driving concept
Make way for the life force: be the source of our energy
The means
- Careers website
- Video content
- Employee handbook
- Research report