A lively employer brand

The mandate

Create an employer brand that resonates and shows the unparalleled ingenuity of Boralex

The objectives

• Raise awareness of a specialized company
• Attract diverse candidates who see themselves in the message

What made the team proud

“Filming images in France in the middle of the pandemic in sometimes remote places was quite a challenge, but it was also a big adrenaline rush.”

The driving concept

Make way for the life force: be the source of our energy

The means

• Careers website
• Video content
• Employee handbook
• Research report