The mandate
Rely on the employee value proposition (EVP) that was developed to design an employer brand that packs a punch
The objectives
- Increase employee engagement with a human brand
- Attract the candidates that best match the Desjardins culture
What made the team proud
“From the beginning, we were talking about a large-scale recruitment campaign. Desjardins is big! But we took on the challenge and positioned the cooperative very effectively on the market.”
The slogans
We’re not filling a position. We’re hiring a person. Nuance.
We don’t serve clients. We serve human beings. Nuance.
We’re not offering you a job. We’re offering you fulfillment at work. Nuance.
The means
- Outdoor signage
- Video content
- Online advertising
Projet suivant
