The mandate
Design a new employer brand anchored in the expertise of the employees and the strengths of the cooperative
The objectives
- Present various trades and the Exceldor culture to boost attraction
- Increase the engagement of the staff by highlighting their contribution
What made the team proud
“Exceldor is a leader in its field! We worked very hard with a large-scale campaign. We created a wow effect!”
The driving concept
Pride in our hands
The means
- Outdoor signage
- Web displays
- Video content
- Research report