The Alliance de l’industrie touristique du Québec, which is the largest professional federation specializing in tourism in Canada, and the Conseil québécois des ressources humaines du Tourisme have selected sept24 to conduct a campaign to promote the professions and trades in the industry. The mandate is adapted and designed to follow the evolution of the aspirations of the workers as well as the evolution of the needs of the employers. The selection was made following a call for tenders over the past few months.
The large-scale project includes efforts to promote and increase recognition of tourism occupations, to recruit for different positions in various sectors of the industry, and to position itself as an employer of choice on the current and future labour market.
The objective of this collaboration with sept24 is clear: to serve as a motivation engine for candidates and current employees to make Quebec a world-renowned tourist destination.
About the Alliance de l’industrie touristique du Québec
The Alliance de l’industrie touristique du Québec, which represents more than 10,000 companies and 45 regional and sectoral tourism associations, is the largest professional federation specializing in tourism in Canada. Its missions target the private sector and associations in their effort to promote the crucial contribution of the tourism sector to the development of Quebec’s regions.
Mandates delegated by the Ministry of Tourism have also been entrusted to it, particularly the marketing of destinations under the Bonjour Québec brand in a partnership framework with the industry.
About the Conseil québécois des ressources humaines en tourisme (CQRHT)
For 25 years, the CQRHT has worked in collaboration with partners in the tourism industry, namely tourism associations, unions, and businesses. Its mission is to ensure watchful monitoring of the evolution of the tourism workforce and to promote consultation between all partners in order to reach consensuses that will make it possible to take joint and structuring actions to address the HR challenges of the tourism industry. The CQHRT is the sectoral labour committee for the tourism industry.
About sept24
The number one HR marketing agency in Canada, with 19 years of experience, three offices, and 60 experienced employees, sept24 holds a leadership position on the market. Characterized by its innovation, diligence, creativity, and ambition, the agency is aware that, to change the world of work, it is necessary to question conventions while remaining realistic and optimistic. Focusing on everything related to employer branding, recruitment, and employee retention, the agency strives to support businesses in highlighting their authenticity so that they can grow within their sector of activity.
Next article
